An Interview with Creative Coalition Festival’s Director, Maia Krall Fry

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An Interview with Creative Coalition Festival’s Director, Maia Krall Fry

‘The best ideas come out of unexpected conversations’

Author: Rheanne Agius 


Creative Coalition Festival, Creative UK’s annual festival for the creative industries, returns for its third year on 28 Feb – 3 March 2023. Over four days, a series of virtual and in-person events will bring together all creative sub-sectors from across the UK, to celebrate the successes of the creative industries and to reimagine and redefine the future of the sector.

We speak to Maia Krall Fry, Festival Director and Head of Development and Partnerships at Creative UK, about what’s in store for this year’s festival.



Maia Krall Fry pictured to the right


How would you describe Creative Coalition Festival?

Creative Coalition is a moment to come together and celebrate the success of the sector. Over the course of four days we’ll look forward to 2023 and beyond and explore the latest trends and innovations, as well as look at how we wish to reimagine our creative industries. The festival unites leaders and practitioners from across the full breadth of our sector– including design, TV and film, museums and galleries, fashion, music, theatre, publishing, architecture (and more) – from the UK and beyond. The festival has three days of completely free to access virtual sessions, plus this year we are excited to host an in-person opening gala.


What was the inspiration behind the festival?

In 2020, Creative UK, like many organisations, wanted to understand how we could best support creatives and creative businesses through the pandemic. Our consultation titled ‘Creative Coalition’ gave us unprecedented insights. Amongst other priorities, the overwhelming response was that everyone wanted a moment of coming together and celebrating what the creative sector has achieved, uniting across these different subsectors. Covid was a pivotal moment of change, and this was seen as an opportunity to rewrite our direction and to embrace new creative ways of thinking and working.