Creative Enterprise / Scale

Market Trader

part of our creative enterprise programme

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Applications are opening soon.

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Learn how to succeed at international film markets with Market Trader, an intensive business development programme for talented producers who are looking to take their projects to market across the world.

International film markets are a great opportunity for film professionals to make contacts, present their projects and negotiate deals setting the landscape of their future business. However, without the right skills and understanding, attending these festivals and markets doesn’t always yield the best results and can sometimes be counter-productive. With business now being conducted both online and at physical markets these skills are more crucial than ever. 

The purpose of this programme is to equip participants with the knowledge and support they need to understand the film market better, to plan and target their approach and come away from international markets with the best possible results.

Applications are invited from producers based in the English regions outside of London and junior executives working in sales and distribution. Please read our guidelines before submitting your application to see if you meet the eligibility criteria.


What does Market Trader offer?

Market Trader will be delivered through a combination of intensive workshops, mentoring, market attendance & networking. The programme will consider and contrast differing needs and perspectives from all parts of the film value chain – makers, buyers, sellers – and hone skills in pitching, negotiating & closing deals.

Participants will receive guidance and training to:

  • Improve their knowledge of international markets, how they differ, who attends what and why;
  • Gain a clearer perspective on the context of UK film within domestic/international markets and a better sense of how and why this matters;
  • Identify the most suitable market(s) for their own individual projects and film slates;
  • Develop tools and strategies for successful market engagement;
  • Improve their skills, knowledge and confidence in packaging, pitching, negotiating, selling, understanding and closing deals;
  • Achieve effective follow-through and maximise the benefits of international relationships and opportunities.

When, where and how will Market Trader happen?

Market Trader will take place between November 2022 and March 2023 activity includes: 

  •  6-day intensive pre-market online workshops with leading industry figures from the worlds of production, sales and distribution 
  • One day market preparation session 
  • A 3 day market visit to the EFM with Mentor support and networking 
  • 3 mentoring sessions 

EFM Bursary 

A £150 bursary is available to support the cost of participant’s travel and accommodation at EFM. Furthermore Creative England will cover the cost for the EFM market badge (Accreditation). This bursary does not extend to the 2 sales and distribution execs, who we assume to be taken to market by their companies and at their company’s expense. 

Market Trader 6 Day Online Module

Dates tbc  (Online)

Market Prep Day
January 2023 (Online)

EFM Visit 

February 2023

Market Review Day 

March 2023

How much does it cost?

The total fee for a participant place is £150. The costs of Market Trader are heavily subsidised by the Creative Enterprise programme.   The costs of Market Trader are heavily subsidised by the Creative Enterprise programme. This covers the cost of all the above except EFM expenses exceeding the EFM bursary and the cost for the EFM market badge as outlined under ‘EFM Bursary’. 

Who will run it?

Course directors Julia Short and Bea Neumann each bring a wealth of experience to the programme. Julia is a distribution and marketing expert, former partner at Verve Pictures and currently training expert on high profile courses such as Inside Pictures. Whilst Bea works as an independent international film consultant for clients including Edinburgh International Film Festival, IFFR Cinemart and Film London, following a successful career in film acquisitions for The Works and Content Media.

Julia Short

From a background in advertising and consumer PR, Julia has worked in film distribution for over 25 years.  During this time at PolyGram she was responsible for running the theatrical marketing and publicity department in the UK, releasing such films as TRAINSPOTTING, FOUR WEDDINGS AND A FUNERAL, FARGO, TWELVE MONKEYS and THE USUAL SUSPECTS.  After PolyGram closed in 1999, she moved to Redbus (now Lionsgate) where she was Deputy Managing Director and Film Four Distribution (Head of Marketing – Maternity Cover). In 2003 Julia set up VERVE PICTURES with Colin Burch during which time she acquired BULLET BOY, Andrea Arnold’s RED ROAD, the Oscar nominated DOGTOOTH and released a number of films by first time film makers.  From 2011 to 2013 Julia was Head of International Acquisitions at The Works Film Group.

Since 2013 Julia is working as consultant across various aspects of the film industry and is Director of Content for the Creative Europe/Creative Skillset funded Inside Pictures, as well as delivering training programmes for both the Film Distributor’s Association, and Creative England.  Julia also consults for producers and worked from pre-production through to international release of Danny Boyle’s T2: Trainspotting.  She is currently consulting for producers and worked on a CBBC/DIT China to London project for the BFI.

Bea Neumann

Beatrice had a successful, over a decade-spanning career, in film acquisitions for The Works and Content Media, working on films like FISHTANK, THE COVE and I AM LOVE, before becoming an independent international film consultant in January 2015. Her clients since then include amongst others Edinburgh International Film Festival, IFFR Cinemart, Creative England, Film London, FFilm Cymru and filmmakers.

Beatrice’s main work involves consults directly with filmmakers developing marketing and distribution strategies in the early stages of the project development including story and script consultancy.

She teaches at Sheffield Hallam University as an Associate Lecturer and speaks regularly on international panels and advises and participates as a trainer on international training programmes including NFTS, Metro Film School, ACE, EAVE and Cinemart Rotterdam.

Other projects include Distribution Rewired, a 2-day event on emerging distribution models and methods in collaboration with the Edinburgh International Film Festival.

Applications are opening soon.

SIGN UP HERE to be notified when new programme applications have reopened.

Should you have any access or communication requirements relating to our applications and guidance, then please contact the team at or 0333 023 5240.

Market Trader is part of Creative Enterprise, which has been developed with National Lottery funding from the BFI to make the moving image sector sustainable through creating new business opportunities through training, mentoring and building of networks, whilst growing and scaling existing businesses.

Connect to industry-leaders and gain exclusive access to training and networks with Creative Enterprise: designed to grow your business.