Your Creative Businesses: Earth Soul

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Author: Cara Ing

I set up Earth Soul, a holistic, alternative, spiritual and wellbeing business, to promote positivity and self-care. I create products for meditation, aromatherapy, and magic. Earth Soul offers a personal shopping experience for customers, as I often provide product recommendations, and I even custom-make meditation sprays.

The path to this business began long before the idea. In 2009 I was diagnosed with Hypermobility Syndrome, CFS and Fibromyalgia. At the time I ignored self-care, but in 2013 my physical and mental health meant I had to leave university. This wake-up call made me realise that I had to take time out and focus on myself. Doing this through holistic therapies was where I found a new purpose, but I realised this was too much for my body.

Earth Soul came about in 2016 allowing me to work from home in hours that better suited my lifestyle and health. If I can help even one person who had experienced similar issues to me, then that is at the heart of Earth Soul. Don’t get me wrong, there have been challenges, but it makes me smile to think about where I am in life, and what I am doing – it feels like personal growth.


My biggest challenge is myself. However much I try not to I compare myself to others, I see other people growing their businesses much quicker, with larger profits – I admit at times I feel not good enough. In those moments, I take a step back and remember that we are all unique and individual and that is something we should embrace. For me especially, I remember that my health must come first. Even if I would love to do more, I cannot put all my energy into the business, otherwise there would be none left for me.

Earth Soul has made me grow so much as a person and although these lessons are ongoing, it has instilled in me that I have to move at my own pace to fulfil the self-care I want to help others achieve. These are the principles on which I want to move forward with Earth Soul, in developing different aspects of the business from children’s products to books and much more. Obviously, I want to grow in the number of wholesalers and online sales but mainly I just want to carry on helping people.



Facebook: @earthsoulstore

Instagram: @earthsoulretail